Sam Rostami
Product Manager | AI Platforms, Digital Products, Supplier-Led Delivery
United Kingdomsam-rostami.comlinkedin.com/in/sam-rostamigithub.com/thesamrostami
Professional Summary
Product Manager with 8+ years owning digital and AI products from discovery to delivery and adoption. Delivered three AI products (AI governance SaaS, aquaculture AI, agentic AI for manufacturing) across 80+ sprints. Led teams of up to 8 at D-Ready and Manolight, and worked with external engineering suppliers in the UK and South Asia. Wrote the business cases and delivery plans for 2 awarded Innovate UK applications, £190,000+ in total. Before that, ran a D2C e-commerce business for five years. Core skills: roadmapping, backlog prioritisation, discovery, stakeholder management, Agile/Scrum, LLM and computer vision products.
Work Experience
Product & Technology Lead
Jul 2023 – Apr 2026Digital Readiness and Intelligent Systems Ltd. · Stockton-on-Tees, UK
- Owned strategy, roadmap and backlog for three AI products across 80+ sprints: RaiDOT (AI governance SaaS), AIquaBoost (aquaculture AI using IoT, computer vision and LLMs) and CADENCE (agentic AI for manufacturing).
- Led a team of up to 8 engineers, data scientists, designers and researchers across the UK and South Asia, plus external engineering suppliers. Wrote job descriptions, hired, onboarded and ran 1:1s and reviews. Managed suppliers with technical due diligence and sprint-level risk registers. When the outsourced mobile team collapsed 8 weeks before a funding milestone, I rebuilt the Flutter/Firebase app myself and delivered on time. The codebase then went back to the team.
- Installed and calibrated 8+ water-quality sensors for the AIquaBoost pilot at Swansea University. Managed the rollout at three commercial fish farms in Bangladesh. Sensor and app data traced high mortality to oxygen handling during transfer. Mortality fell from 60% to 40% within one production cycle.
- Wrote business cases, 5-year financial projections, KPIs and delivery plans for 10+ Innovate UK applications. 2 awarded, £190,000+ in total, all scoring 70%+. Reported progress against budget and milestones to funders.
- Led RaiDOT's go-to-market pivot after discovery showed SMEs were not ready for a risk assessment tool. Rebuilt it as a learning platform with 5 Responsible AI modules, a custom CMS and an AI assistant. Reached 250+ registered users across 20 SME organisations.
Co-Founder & Product Lead
Apr 2018 – Jun 2023Manolight, direct-to-consumer e-commerce, personalised gifts · Tehran, Iran
- Built and ran a D2C platform over five years with a team of 6 to 8 across operations, marketing and support. Grew it to 10,000+ monthly visitors through SEO, Instagram and a referral programme, on a bootstrapped budget.
- Traced about 30% of customer complaints to fulfilment bottlenecks. Redesigned order processing, connected the WooCommerce store to the national postal service and a private courier for live shipping costs, and automated about 40% of processing tasks.
- Replaced Excel-based order tracking with Odoo (ERP and CRM). Orders, marketing and support now share one set of data.
- Replaced a manual order-and-callback process with an automated customisation and checkout flow. A/B tested pricing, bundles and checkout. Conversion rose about 15% and repeat purchases about 25%.
- Planned launches around seasonal peaks (Nowruz, Valentine's Day, Black Friday), coordinating suppliers, packaging and advertising. Automated about 80% of routine customer messages without adding headcount.
Digital & Operations Coordinator
Oct 2014 – Apr 2018Padid Kavosh Pars Co., industrial equipment and insurance supplier · Tehran, Iran
- Managed the launch of the company's first digital client platform and product catalogue. Proposal turnaround fell by about 20%, and reach grew from regional to national.
- Replaced paper-based sales tracking with a CRM (Odoo). Sales forecast accuracy rose from 45% to 78%.
Independent Projects
BulletBank (GitHub)
May 2026Independent project, open-source AI-powered career tool
- Built and launched a full-stack SaaS product from concept to working MVP in under 14 days, using user interviews to shape scope and feature priorities.
AI Conversation Bridge (Chrome Web Store)
2026Privacy-first Chrome extension
- Exports, organises and reuses AI conversations across ChatGPT, Claude, Gemini and Perplexity, with local searchable storage. 150+ installs.
More independent builds (The Replay Cup, Startup Simulator and Interview Teleprompter) at sam-rostami.com/projects.
Education and Certifications
Associate's Degree, Computer Software Engineering
Jan 2011 – Sep 2014Damghan University
Certifications: Product Management (LinkedIn Learning, 2025) · Google Project Management (Coursera and Google, 2023) · Google Data Analytics (Coursera and Google, 2023) · Google Digital Marketing (Google Digital Garage, 2022)
Skills and Tools
- Product:
- Product Strategy, Roadmapping, Backlog Prioritisation (MoSCoW), Discovery, Business Cases, KPI Tracking, Budget Management, Pricing
- Delivery:
- Agile/Scrum, Team Leadership and Hiring, Supplier and Vendor Management, Stakeholder Management, Release Planning, UAT, Risk Management
- AI and Technical:
- LLM Integration (Claude API), Computer Vision, IoT, Prompt Engineering, API Integration, Flutter, Firebase
- Operations and Data:
- Order Processing Automation, CRM and ERP (Odoo, ERPNext, RISE Ultimate Project Manager and CRM), Process Redesign, A/B Testing, Google Analytics, Microsoft Clarity
- Tools:
- Jira, Confluence, Figma, Miro, Excel, Stripe, Google Workspace
